We exist to help solve the wicked digital business problems facing publishers, magazines, newspapers and printers in the digital age.
We are digital growth advisors for small to mid-size magazines, newspapers, printers and publishers. We help those struggling to find a foothold in the digital era to find firm footing from which to take the leap. For those digitally engaged but not seeing the results they expected, we help them navigate a clear path ahead.
Our focus areas are integrated digital and analog marketing, digital business models, data monetization (infonomics) and financial restructuring.
We combine design thinking, behavioural economics, advanced analytics with deep media industry experience and knowledge in the traditional (analog) and digital worlds.
We don’t believe in “digital transformation”, a rather ambiguous and trendy term that no one really understands anymore. What we do believe in, is good, solid business models, smart analytics, innovative marketing and strategic thinking that helps clients take advantage of current and emerging technologies.
We are pragmatic, dogged and inherently disruptive.