Every so often we here a cry from journalists and newsrooms that Artificial Intelligence will steal their jobs. We’d argue that in fact, journalists are the least likely to lose their jobs to AI. In addition, AI could be a boon to improving journalism and helping to make news media companies, from newspapers to magazines to read, more profitable. Here’s our take, based on several years of being around Artificial Intelligence.
The New York Times and the Washington Post are good examples of where AI is being used to bolster journalism. Others like Schibstead are also implementing AI and it is likely larger magazine publishers like Conde Nast are looking at this opportunity as well.
Enabling Greater Creativity: As AI gets better, certain tools could do fact verification or wade through complex corporate or legal documents to surface and interpret key issues for journalists. Already AI systems are proving effective for lawyers. Similar AI’s could be used for journalists. The reporter can then write a more creative and engaging story.
Audience Insights: Mining social media and bringing issues to light, journalists could discover meaningful story opportunities much faster and create stories even at a local level, that will resonate more deeply with an audience.
Historical Analysis: On issues that have a history, AI’s can crawl through text using Natural Language Processing (NLP) and Machine Learning (ML) to go through past stories and also look for issues in other regions. This can help a journalist provide greater context to a story.
The place we’re placing AI in the newsroom is doing the drudge work. AI just isn’t emotional or very creative. It likely never will be. Journalists that can create emotional connections and provide true balanced insight are humans, not machines. In an upcoming post, we’ll look at using AI on the business side of the news media.

About the Author Giles Crouch

Giles is managing partner of Ekspansiv, a global digital business advisory firm to news media companies . A polymath with over 20 years experience in the digital world, Giles brings together marketing communications, digital anthropology and digital behavioural economics for client projects. He has extensive experience with news media and publishing. Giles is also regularly interviewed by media regarding technology and industry trends. He has completed over 300 digital research projects for clients around the world. Giles co-founded the Ice Awards, an advertising creative awards program in 2001. His clients have included, newspaper, magazine and book publishers as well as pure-play digital media companies. He occasionally works as interim CIO or CDO and senior marketing guidance.

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