A challenge we see with many publishers is pressure from staff and line managers to add new apps, services and other technologies, either into their digital publishing channels or as part of the workflow. Sometimes this is helpful, but often times, it’s not.
In fact, deleting technologies in the organisation can be as beneficial as adding them. Often times, a new app or service is added into the workflow mix intended to replace an older or different one. Problem is, the old one is often kept kicking around. This can present some serious challenges, in hard money terms and soft costs.
There will always be those who preferred the old technologies. They were comfortable with them and felt their productivity was good. New tools mean new learning curves and in a newsroom or other publication, that can mean disruption and frustration. In larger newsrooms and publishers, technology is also rarely kept track of. Often because whoever looks after IT isn’t aware that editorial or production have started using a new cloud service as IT wasn’t needed to get it set up.
If you’re considering a digital transformation for your newsroom or the company as a whole, first look at what you can get rid of in technology terms. Just be sure you’re tossing the right tech though. IT is all about workflow and productivity so you want to involve the people that use the tools everyday. Whoever leads your IT and digital aspects of the company needs to put on their people hat first and foremost.
Getting rid of technology can of course, reduce costs, sometimes quite significantly, but it can also reduce stress and hep your employees be and feel more productive. IT folks are always happy with less technology to cause them headaches too! Done right, it can feel really good!

About the Author Giles Crouch

Giles is managing partner of Ekspansiv, a global digital business advisory firm to news media companies . A polymath with over 20 years experience in the digital world, Giles brings together marketing communications, digital anthropology and digital behavioural economics for client projects. He has extensive experience with news media and publishing. Giles is also regularly interviewed by media regarding technology and industry trends. He has completed over 300 digital research projects for clients around the world. Giles co-founded the Ice Awards, an advertising creative awards program in 2001. His clients have included, newspaper, magazine and book publishers as well as pure-play digital media companies. He occasionally works as interim CIO or CDO and senior marketing guidance.

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