Practice Areas

Below we provide an overview of our advisory services. These can, of course, be customized to the needs of the client. Actually, they almost always are.

MarTech Stack Assessment
There are over 5,000 marketing technology tools available today. Are you using too many or too few? We can provide a vendor agnostic assessment and help you.

Account Based Management
It’s not for all companies, but it is for most. ABM brings sales and marketing teams together and can have a significant benefit to your bottom line.

Data Monetization Strategies | Infonomics
Sometimes you don’t want to get cash for your data, sometimes you do. There are a number of approaches to monetizing data. We can build your strategy or advise.

Sales and Marketing Team Alignment
When ABM doesn’t work, we can still help you find ways and solutions to improving the working relationship between these traditionally conflicting teams. Harmony brings more revenue.

Future Planning
While inbound marketing might be the rage today, it won’t always be that way. From Artificial Intelligence to bots, Machine Learning, Augmented Reality and Virtual Reality, we’ll help you sort out what’s too far ahead of the curve and where to focus.

 

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MarTech Stack

There are over 5,000 Marketing Technology products and services in the market. And nearly as many SalesTech tools. More are being added weekly.

  • We are vendor agnostic, so we can help you review your current stack and/or advise on new technologies.
  • Working solely in your interest, we can help you through the vendor selection process.
  • We’ve worked with MarTech apps and services for over a decade.
  • From MarTech to SalesTech; we’ll help you get it all aligned.
  • Sometimes, less is more. Maybe it’s time to drop some of those tools?