Consider humans before users
The difference between humans and users
Author: Giles W. Crouch
Giles Crouch is a design anthropologist and CDO/CIO. He spent over 20 years in globally-focussed marketing communications for technology products and services, but his roots are anthropology in a modern sense. He uniquely ties his deep knowledge of technology, marketing, design thinking and design anthropology as a polymath to help clients seeking digital advantage in today’s complex world.
Giles has been regularly interviewed by international news media on topics such as social media, blockchain, artificial intelligence and it’s impacts on society. He is a passionate practitioner of design thinking and anthropology. Giles is prolific writer and public speaker, lecturer and keynote. He has also completed over 250 netnographic research projects since 2009. His secondary activity is as Group Publisher with Human Media Inc.
Netnography and Digital Diaspora
Reaching global communities digitally.
Netnography in urban design and architecture
A powerful form of insights.
Design thinking for digital transformation
Approach is everything
Inclusivity in a digital transformation
Tied to organisational culture is inclusivity. Information technologies have no opinions and are agnostic. How they are deployed within an organisation however, can impact employees sense of inclusivity. For example, management handing down their laptops to lower functioning roles can lead to a sense of people not feeling included as part of the organisation, or…
Inclusivity in a phygital organisation
Inclusivity with technology is critical today.
The many faces of design
When most people hear the word "design" they think of graphic designers and artists designing logo's or nice posters. We tend to think in a visual term. This is correct and not entirely accurate. Today, design has come to mean a number of different things but no matter the function, all types of design professionals…
Should magazines invest in voice platforms like Alexa or Google?
Is it worth investing in voice technologies like Alexa?
Avoiding digital squirrels in publishing
Avoiding costly technology investment mistakes.
Agile strategy for publishers
Why agile strategy benefits publishers.
