Why publishers should drop programmatic ads.
Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…
There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…
Forget "innovation" and think experimentation.
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Why magazines should build member ship programs.
Do these 3 things before starting a digital transformation for small business.
Why small business can benefit more, faster from a digital transformation.
Here are our top 5 myths about digital transformation.