Deleting technology can feel good

A challenge we see with many publishers is pressure from staff and line managers to add new apps, services and other technologies, either into their digital publishing channels or as part of the workflow. Sometimes this is helpful, but often times, it’s not. - In fact, deleting technologies in the organisation can be as beneficial…

Using free data tools for editorial planning

Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…

What does “digital” mean for magazines?

There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…