If you're looking to invest in new marketing technology (MarTech) tools, here are some key considerations.
Considerations for Choosing MarTech Tools In News Media
The Data Breach: Why News Media Need to Prepare
Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
Cutting Through The Hype of Digital Transformation
It's easy to get caught up in the hype of Digital Transformation. We break it down to the reality.
Why Newspaper Marketers Should Love the IT Department
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
Persona Narratives: The Story of Your Customer
While the persona is great, writing the story of your customer is even more powerful. Read on.
The Oldest Social Media Channel is Still Really Cool & Relevant
Online forums remain a valuable tools for marketers. But they need to be carefully considered.
The Revival of Audio and It’s Importance to Publishers
Audio is undergoing a revival. It's an important channel for marketers to investigate and invest.
The Human Factor in Marketing Automation
From workflow habits to other fears, often overlooked in a martech implementation is the human factor.
Agile Marketing: The Pros and Cons
Agile marketing can be a boon to business. But what are the pros and cons? We take a quick look.
Why Publishers Need to Consider Their Data
Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.
