By better understanding how consumers experience a product, new revenue opportunities arise.
Prints Role as an Experience Product
Why News Media Need to Ally on Advertising Sales
News media and publishers need to join forces to survive against the Duopoly.
The Impact of Facebooks’ Subscription Model on Publishers
Will Facebooks' planned subscription services help or hinder publishers?
Why Artificial Intelligence Can’t Solve Fake News
For now, AI can't solve the Fake News problem and here's why.
Review of Flatplan Apps for Magazine Layouts
We review the best flatplan apps for use by magazine publishers.
Subscription Models: Price Elasticity
A look at digital subscription pricing models for newspapers and magazines.
Voice Devices & News Media: Play or Hold?
Should news media invest in voice devices like Alexa, Google Home or Apple Home Pod?
How Journalism Can Benefit from Artificial Intelligence
Using Artificial Intelligence may actually help journalists and improve profitability for news media.
Considerations for Choosing MarTech Tools In News Media
If you're looking to invest in new marketing technology (MarTech) tools, here are some key considerations.
The Data Breach: Why News Media Need to Prepare
Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
