Why publishers should drop programmatic ads.
There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…
Forget "innovation" and think experimentation.
Why magazines should build member ship programs.
Obituaries are a cash cow that newspapers are giving away. They should keep them.
Paywall strategies for newspapers are complex. Here are some lessons learned.
News media and publishers need to join forces to survive against the Duopoly.
Will Facebooks' planned subscription services help or hinder publishers?
Should news media invest in voice devices like Alexa, Google Home or Apple Home Pod?
Online forums remain a valuable tools for marketers. But they need to be carefully considered.