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Category: Infonomics

The difference between humans and users

December 8, 2019 by Giles W. Crouch Leave a comment

Consider humans before users

Posted in Technology, MarTech, Management, Infonomics, digital transformationTagged digital strategy, HCI, Humans, UI design, UX design

Top 5 Myths About Digital Transformation

November 8, 2018November 8, 2018 by Giles W. Crouch 1 Comment

Here are our top 5 myths about digital transformation.

Posted in digital transformation, Infonomics, Strategy, TechnologyTagged digital transformation, evolution, Hype, Myths, Strategy

Three Types of Digital Transformation

November 2, 2018November 2, 2018 by Giles W. Crouch Leave a comment

We look at 3 types of digital transformations. And they don't have to be pricey.

Posted in Infonomics, MarTech, Strategy, TechnologyTagged adaptation, culture, digital transformation, People, tools

Digital Transformation, Evolution or Adaptation?

October 4, 2018October 4, 2018 by Giles W. Crouch Leave a comment

The truth and reality of digital transformation and why you need to adapt or evolve instead.

Posted in Infonomics, Management, MarTech, StrategyTagged adaptation, evolution, strategic, Transformation

Subscription Models: Price Elasticity

June 6, 2018June 6, 2018 by Giles W. Crouch Leave a comment

A look at digital subscription pricing models for newspapers and magazines.

Posted in Infonomics, Management, Newspapers, StrategyTagged Magazines, Models, Pricing, SaaS, Subscriptions

The Data Breach: Why News Media Need to Prepare

May 10, 2018May 18, 2018 by Giles W. Crouch Leave a comment

Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.

Posted in Infonomics, Management, Marops, StrategyTagged Breach, data, Marops, Operations

Why Publishers Need to Consider Their Data

April 6, 2018May 18, 2018 by Giles W. Crouch Leave a comment

Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.

Posted in Infonomics, Management, MarTech, Publishing, StrategyTagged data, Infonomics, startups, Strategy

Our Touchstone

We work with bold, growth oriented organisations and publishers to help them adapt to the digital age.

Our Approach

We use design anthropology, digital behavioural economics, design thinking and systems design with a profound understanding of humans and technology where traditional consulting has become boring and repetitive.

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