Using free data tools for editorial planning

Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…

Augmented Journalism. Future Possible?

We hear a lot about data journalism in the media industry. Publishers like the NY Times and Conde Naste have invested heavily in analytics. Newspaper CMS’s like ARC Publishing and CUE are also investing heavily in  analytics to support data journalism. It’s one area that ARC Publishing excels in. Then there’s the slow creeping in…