Why publishers should drop programmatic ads.
The case for publishers dropping programmatic
Category: Magazines
What does “digital” mean for magazines?
There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…
Publishers need to experiment more.
Forget "innovation" and think experimentation.
Understand your technology debt
Why it's important to understand your technology debt.
Magazines and membership programs
Why magazines should build member ship programs.
Why Smaller Newspapers Risk Data Breaches More
Smaller publishers are at a higher risk of data breaches. Why?
Augmented Journalism. Future Possible?
We hear a lot about data journalism in the media industry. Publishers like the NY Times and Conde Naste have invested heavily in analytics. Newspaper CMS’s like ARC Publishing and CUE are also investing heavily in analytics to support data journalism. It’s one area that ARC Publishing excels in. Then there’s the slow creeping in…
Review of Online Magazine Publishing Apps 2018
Top 5 digital magazine publishing apps and services. Our review.
Video: The Struggle for Newspapers & Magazines
Why newspapers and magazine struggle with video and what they can do.
Podcasts + Publishers = Opportunity!
Newspapers & magazines have an exciting opportunity. But planning is critical!
