Inclusivity in a digital transformation

Tied to organisational culture is inclusivity. Information technologies have no opinions and are agnostic. How they are deployed within an organisation however, can impact employees sense of inclusivity. For example, management handing down their laptops to lower functioning roles can lead to a sense of people not feeling included as part of the organisation, or…

Using free data tools for editorial planning

Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…