Digital Adaptation Architects
Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…
Forget "innovation" and think experimentation.
The impact of data silos on a transformation.
The truth and reality of digital transformation and why you need to adapt or evolve instead.
Key considerations for a newspaper considering a new CMS for editorial.
Obituaries are a cash cow that newspapers are giving away. They should keep them.
The best CMS tools for newspapers. A quick review.
Paywall strategies for newspapers are complex. Here are some lessons learned.
How GSuite can help editorial department workflow and reduce operating costs.
By better understanding how consumers experience a product, new revenue opportunities arise.
