Avoiding costly technology investment mistakes.
Avoiding digital squirrels in publishing
Category: Management
Using free data tools for editorial planning
Mega publishers like Meredith, AIM or Conde Naste have some pretty heavy duty analytics tools for both audience analysis and for use in developing editorial strategies. The good news is, single title publishers or even mid-size ones that can’t afford the big budget spends of the large publishers, can use a variety of tools to…
Publishers need to experiment more.
Forget "innovation" and think experimentation.
Data silos & digital transformation
The impact of data silos on a transformation.
Digital Transformation, Evolution or Adaptation?
The truth and reality of digital transformation and why you need to adapt or evolve instead.
Choosing a CMS for a Newspaper
Key considerations for a newspaper considering a new CMS for editorial.
Why Newspapers Need to Save Obituaries
Obituaries are a cash cow that newspapers are giving away. They should keep them.
Top 4 Newspaper CMS Solutions
The best CMS tools for newspapers. A quick review.
Paywalls for Newspapers: It’s Complicated
Paywall strategies for newspapers are complex. Here are some lessons learned.
Google As A Productivity Tool for Publishers
How GSuite can help editorial department workflow and reduce operating costs.
