Consider humans before users
Category: MarTech
Avoiding digital squirrels in publishing
Avoiding costly technology investment mistakes.
Three Types of Digital Transformation
We look at 3 types of digital transformations. And they don't have to be pricey.
Digital Transformation, Evolution or Adaptation?
The truth and reality of digital transformation and why you need to adapt or evolve instead.
Review of Online Magazine Publishing Apps 2018
Top 5 digital magazine publishing apps and services. Our review.
Review of Flatplan Apps for Magazine Layouts
We review the best flatplan apps for use by magazine publishers.
Considerations for Choosing MarTech Tools In News Media
If you're looking to invest in new marketing technology (MarTech) tools, here are some key considerations.
Cutting Through The Hype of Digital Transformation
It's easy to get caught up in the hype of Digital Transformation. We break it down to the reality.
Why Newspaper Marketers Should Love the IT Department
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
The Human Factor in Marketing Automation
From workflow habits to other fears, often overlooked in a martech implementation is the human factor.