MarTech – E K S P A N S I V

Avoiding digital squirrels in publishing

Avoiding costly technology investment mistakes.

We look at 3 types of digital transformations. And they don't have to be pricey.

The truth and reality of digital transformation and why you need to adapt or evolve instead.

Top 5 digital magazine publishing apps and services. Our review.

We review the best flatplan apps for use by magazine publishers.

If you're looking to invest in new marketing technology (MarTech) tools, here are some key considerations.

It's easy to get caught up in the hype of Digital Transformation. We break it down to the reality.

With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.

From workflow habits to other fears, often overlooked in a martech implementation is the human factor.

Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.