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Category: MarTech

The difference between humans and users

December 8, 2019 by Giles W. Crouch Leave a comment

Consider humans before users

Posted in Technology, MarTech, Management, Infonomics, digital transformationTagged digital strategy, HCI, Humans, UI design, UX design

Avoiding digital squirrels in publishing

May 29, 2019 by Giles W. Crouch Leave a comment

Avoiding costly technology investment mistakes.

Posted in digital transformation, Management, MarTech, TechnologyTagged approaches, Disruption, experimentation, IoT, ROI

Three Types of Digital Transformation

November 2, 2018November 2, 2018 by Giles W. Crouch Leave a comment

We look at 3 types of digital transformations. And they don't have to be pricey.

Posted in Infonomics, MarTech, Strategy, TechnologyTagged adaptation, culture, digital transformation, People, tools

Digital Transformation, Evolution or Adaptation?

October 4, 2018October 4, 2018 by Giles W. Crouch Leave a comment

The truth and reality of digital transformation and why you need to adapt or evolve instead.

Posted in Infonomics, Management, MarTech, StrategyTagged adaptation, evolution, strategic, Transformation

Review of Online Magazine Publishing Apps 2018

September 15, 2018September 15, 2018 by Giles W. Crouch Leave a comment

Top 5 digital magazine publishing apps and services. Our review.

Posted in Magazines, MarTech, Publishing, TechnologyTagged Issuu, Joomag, Magazines, Publishers, workflow

Review of Flatplan Apps for Magazine Layouts

June 8, 2018June 8, 2018 by Giles W. Crouch Leave a comment

We review the best flatplan apps for use by magazine publishers.

Posted in Journalism, Management, MarTech, Publishing, TechnologyTagged apps, flat-plan, flatplan, Magazines, workflow

Considerations for Choosing MarTech Tools In News Media

May 17, 2018May 18, 2018 by Giles W. Crouch Leave a comment

If you're looking to invest in new marketing technology (MarTech) tools, here are some key considerations.

Posted in Management, MarTech, TechnologyTagged API, Integration, People, Vendor

Cutting Through The Hype of Digital Transformation

May 9, 2018May 9, 2018 by Giles W. Crouch Leave a comment

It's easy to get caught up in the hype of Digital Transformation. We break it down to the reality.

Posted in Management, MarTech, StrategyTagged Evcolution, Hype, Transformation

Why Newspaper Marketers Should Love the IT Department

May 4, 2018May 18, 2018 by Giles W. Crouch Leave a comment

With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.

Posted in Management, MarTech, TechnologyTagged Business, Marops, Operations

The Human Factor in Marketing Automation

April 19, 2018April 19, 2018 by Giles W. Crouch Leave a comment

From workflow habits to other fears, often overlooked in a martech implementation is the human factor.

Posted in Marops, MarTech, TechnologyTagged Best Practices, Business, Management, People

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We work with bold, growth oriented organisations and publishers to help them adapt to the digital age.

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We use design anthropology, digital behavioural economics, design thinking and systems design with a profound understanding of humans and technology where traditional consulting has become boring and repetitive.

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