The Key Ingredients for Account Based Marketing Success?

Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It's highly measurable,…

Why AI is not the Holy Grail of Marketing

To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…