Should news media invest in voice devices like Alexa, Google Home or Apple Home Pod?
Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
It's easy to get caught up in the hype of Digital Transformation. We break it down to the reality.
While the persona is great, writing the story of your customer is even more powerful. Read on.
Online forums remain a valuable tools for marketers. But they need to be carefully considered.
Audio is undergoing a revival. It's an important channel for marketers to investigate and invest.
Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.
How improving Marketing Operations (MarOps) can improve department credibility.
Marketing technology, from CRM tools to digital creativity tools like Canva or Adobe are making Account Based Marketing ever more efficient and better at delivering ROI on marketing campaigns. Not familiar with ABM (Account Based Marketing)? Essentially it means providing customized content to each lead, from brochures, inbound tactics to landing pages. It's highly measurable,…
To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…