Why AI is not the Holy Grail of Marketing

To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…

A Snap Lesson from Snap

The pundits are already sounding the death knell for Snap after it's poor performance last week. It doesn't help that at every step Facebook has copied Snaps' coolest features to Instagram or its own platform. Snap is, unfortunately, perfectly primed to fail. There are three primary reasons why. The Easy Stuff is Done: Snap, then…