Our projects are across the world and range from monthly phone calls with publishers and senior management to several months long, depending on the requirements. We would also point out that we are technology agnostic, meaning we don’t promote any one tool over another, but find the right combination that works.
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Review and Analysis of Iraqi News Media Publication
One of our managing partners was commissioned by UNDP in Iraq to conduct a review and analysis of audience reach and editorial operations for Aswat al-Iraq, which was funded by the EU and Spanish government via the UNDP mission in Iraq. While the publication has since ceased operations, we were able to make several recommendations for the news service to continue for a couple of years.
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Digital Transformation for Specialty Magazine Publisher
A mid-size publisher of specialty publications in the United States new they needed to become more digital in terms of workflow. Digital transformations mean different things to each company and in their case, it was about digital tools for productivity. They were using cumbersome spreadsheets for layouts and ageing on-premise storage that was becoming costly to maintain. We transitioned them to GSuite along with cloud-based flat-plan software and developed a cloud based editorial calendaring system using GSuite. Productivity increased and they say a savings of 64% on prior year technology costs.
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Helping a Magazine go Digital First
A Canadian magazine that is fairly successful in the analog print realm knew that in order to go beyond surviving and thrive, it had to become Digital First. We reduced their technology costs, while implementing more collaborative yet lower-costs systems. Built out their analytics capabilities and then guided them to become Digital First. Ad revenues increased, social media and website traffic trebled in just a few months.
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Data Analytics Training for Editorial Teams
A small, regional newspaper wanted to take advantage of data analytics to improve editorial decisions and help journalists find unique story opportunities. We helped train their editorial team and build analytics into their editorial processes.
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Building Audience to Increase Ad Prices
A mid-size newspaper in Western Canada wanted to increase the price of their ads online, but without a significant bump in online traffic, this wasn’t possible. We helped them move to a “Digital First” strategy and develop deeper engagement through social media. As a result, within six months they were able to increase digital ad sales by 23%.
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Developing A Custom Content Strategy
A magazine company that had been publishing since the late 1980’s realized they could take advantage of custom publishing to increase revenues. They just weren’t sure how. We helped them analyse their client history and content analysis to develop a strategy and train their sales team in selling custom content packages.
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Monetizing Historical Data
We worked with a group of small regional newspapers that had been operating between 1920’s and 1990’s. Collectively, they held a lot of data in obituaries, traffic accidents and more. We analysed their historical content and helped them develop several different approaches to monetizing their data. This is called Infonomics. Our work helped them reach greater profitability and is still ongoing.
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If you’d like references or case studies, we’d be happy to provide them. Just reach out to us via our contact page and we’ll be in touch!