Completely, Utterly and Defiantly Neutral
We’ve made a very conscious choice to not be a reseller or integration specialist for any MarTech or SalesTech tools, apps or services. We believe this is the only way in which we can provide fully independent advice in favour of the client.
We’ve been in the marketing and sales world for nearly 30 years. We’ve been through the rise of the internet, social media and the cloud. We’ve been at the forefront of adoption and we continually test new apps, tools and services.
As a result, we’ve developed a pragmatic approach to helping our clients gain efficiencies and drastically improve their marketing operations. For small to medium sized businesses, improving marketing operations can have a huge impact on campaign efficiency and team morale. For larger enterprises, MarOps and SalesOps is crucial and improving workflows can open up budgets for more strategic initiatives.
In marketing operations we apply design thinking and digital anthropology to workflow improvement and streamlining the MarTech stack.
When it comes to MarTech Stack and SalesTech Stack, it’s not only workflow improvements, but cost and time that is impacted. Our experience has shown that many marketing and sales departments end up with a lot of tools they don’t use, don’t play together well or are costing more than they have to.
Pragmatic, yet forward-thinking. It’s a tense mix to get right.