Approach
We do not like bullshit, so let’s get that out of the way up front. We are also disruptive, but with your profitability in mind. We’re also a rather stubborn bunch. We don’t much fancy long-winded documents filled with fluffy recommendations either. Our approach is about getting you to profitability; we are direct, straight forward and brutally honest.

We see incredible opportunities. That doesn’t mean Easy Street by any means. Nor are we blind to reality. The path we will take you on will not be easy, profitability is not guaranteed but we will do our best. We’re disruptors after all. If that makes you uncomfortable then there’s not much we can do for you; but that also indicates you’re not quite ready to progress.

First we start by listening (to you and your audience.) Then we analyse the data. Then we talk with you and gauge just how much you’re ready to take on. Once we sort that out, we build a plan and then we execute. Together. A good portion of our compensation comes from driving results. So, no results, no pay for us. We work with a very few clients at a time to ensure we deliver results and give you the attention you need. If you succeed then we succeed. While we’re disruptive, we’re also very pragmatic.

You’d also be rather surprised at how affordable we are.

To deliver results we leverage;

  • Digital behavioural economics
  • Digital anthropology
  • Financial Restructuring
  • Zero Based Budgeting
  • Design Thinking
  • Integrated Marketing Communications

We are media consultants. We focus on magazines (single or multiple title), small to mid-size newspapers, printers and book publishers. We know the analog world and we know the digital world. We are opinionated, but that’s because we’ve been there and done that. Our approach is straightforward, no-nonsense. Fluffy documents full of bullshit are a waste of our time and yours.