Approach
The news media and publishing world today is complex. Profitability a massive struggle. Despite seemingly overwhelming odds however, we see incredible opportunities. Our approach is based on having extensive analog and digital experience. By being able to see both worlds clearly, we approach projects with curiosity and an intense desire to create winning solutions.

We bring a steady, practiced and pragmatic approach to our clients. We understand the complexities of newspaper printing and distribution as well as magazines. All our engagements start with asking a lot, seriously, a lot, of questions. As we are a bespoke firm, we work only with a limited number of clients at a time. That way, you get the attention you deserve at an affordable rate.

We review your  content archives, marketing operations, technologies, sales operations, financial practices and workflows against your business and strategic objectives. We conduct a deep analysis of you present digital efforts. The process is a combination of interviews, analysis and financial modelling to provide a quantitative and qualitative assessment based on emerging practices.

Applied Disciplines
The pressure is on to prove performance and deliver value. We understand this. We apply distinct disciplines that deliver results. These are;

  • Design Thinking
  • Behavioural Economics
  • Zero Based Budgeting Approaches
  • Agile Marketing Methodologies
  • Digital Transformation Best Practices