Our projects are across the world and range from regular phone calls with senior management to several months long, depending on the requirements. We would also point out that we are technology agnostic, meaning we don’t promote any one technology over another, but find the right combination that works.
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Helping Prepare for a Data Breach
It’s no longer a matter of “if” but a matter of “when.” We helped a regional organisation to build their data resiliency. From conducting a threat surface analysis to board governance policies for data governance and a crisis communications plan. Not only are they ready, they were able to mitigate risks and reduce their insurance costs.
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Deploying Artificial Intelligence in the Workplace
A mid-size enterprise in the U.S. was looking at ways to deploy Artificial Intelligence for Human Resources and candidate selection in the hiring process. We helped them understand potential litigation risks, develop changes to the vendors algorithms to ensure State compliance with diversity laws and educate the board of directors.
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Review and Analysis of Iraqi News Media Publication
One of our managing partners was commissioned by UNDP in Iraq to conduct a review and analysis of audience reach and editorial operations for Aswat al-Iraq, which was funded by the EU and Spanish government via the UNDP mission in Iraq. While the publication has since ceased operations, we were able to make several recommendations for the news service to continue for a couple of years.
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Selecting a Newspaper Content Management System (CMS)
We worked with a U.S. based newspaper and a Latin American national newspaper to provide guidance and advice on selecting a CMS for their newspaper. Critical was understanding their needs for data driven journalism a desire to be independent of programmatic AdTech providers and integrating digital and print.
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Digital Transformation for Specialty Magazine Publisher
A mid-size publisher of specialty publications in the United States new they needed to become more digital in terms of workflow. Digital transformations mean different things to each company and in their case, it was about digital tools for productivity. They were using cumbersome spreadsheets for layouts and ageing on-premise storage that was becoming costly to maintain. We transitioned them to GSuite along with cloud-based flat-plan software and developed a cloud based editorial calendaring system using GSuite. Productivity increased and they say a savings of 64% on prior year technology costs.
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Helping a Magazine go Digital First
A Canadian magazine that is fairly successful in the analog print realm knew that in order to go beyond surviving and thrive, it had to become Digital First. We reduced their technology costs, while implementing more collaborative yet lower-costs systems. Built out their analytics capabilities and then guided them to become Digital First. Ad revenues increased, social media and website traffic trebled in just a few months.
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Data Analytics Training for Editorial Teams
A small, regional newspaper wanted to take advantage of data analytics to improve editorial decisions and help journalists find unique story opportunities. We helped train their editorial team and build analytics into their editorial processes.
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Building Audience to Increase Ad Prices
A mid-size newspaper in Western Canada wanted to increase the price of their ads online, but without a significant bump in online traffic, this wasn’t possible. We helped them move to a “Digital First” strategy and develop deeper engagement through social media. As a result, within six months they were able to increase digital ad sales by 23%.
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Monetizing Historical Data
We worked with a group of small regional newspapers that had been operating between 1920’s and 1990’s. Collectively, they held a lot of data in obituaries, traffic accidents and more. We analysed their historical content and helped them develop several different approaches to monetizing their data. This is called Infonomics. Our work helped them reach greater profitability and is still ongoing.
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If you’d like references or case studies, we’d be happy to provide them. Just reach out to us via our contact page and we’ll be in touch!