There are always questions that need to be answered. There’s always that little bit more that you wish you knew. But most research is expensive because it takes a lot of time. There’s an option. It’s called netnography and it’s about the research and analysis of digital channels. Collecting and analysing publicly available information and finding key insights that can inform strategy, public affairs issues and public policy.

Our digital insights practice is based on the anthropological methodology known as Netnography, or using the internet and related digital channels to gain insights.

You can download the brochure here.

Digital Research for Organisations:

  • Competitor analysis
  • Public policy
  • Public relations crisis analysis
  • Brand and reputation analysis
  • Market & Audience insights
  • Export market analysis

News Media and Publishers:

  • Competitor analysis
  • Media product analysis
  • Brand reputation analysis
  • Due diligence for M&A activities
  • Business modelling insights