In a consumer-obsessive world, design has become a major selling point. Consumers study everything from Kickstarter campaigns built upon the personal journeys of inventors to Apple’s Jony Ive-narrated iPhone videos to hear the intent and motivation behind the products we buy.
Marketing by Design takes a design communications approach to help companies build stronger relationships with prospective customers so they become more deeply attached to the brand. While the basic principles of marketing still apply, adding a design oriented approach enables a new way to engage. Done right, it eliminates or reduces the amount needed to spend on advertising. This is especially helpful for small to mid-size companies.
We apply design-thinking, design principles and over 20 years of marketing communications experience to help clients find new and innovative ways to engage their audience. Via design anthropology, we understand how to more deeply connect with humans. A connection point often missing in a technology driven world.