Oh Those Messy, Pricey Clouds!

Recently, we worked with a mid-sized enterprise client to do an inventory of their Cloud services across the organisation. They had operations in two States and one Province and gone through several changes in senior management in sales, marketing and operations. An astute CFO noticed a lot of regular monthly payments. All together, they were…

Why AI is not the Holy Grail of Marketing

To start with, the term “Artificial Intelligence” may be a bit of a misnomer and might better be phrased as “Anthropic Computing”. Since all AI does at this juncture, is to substitute for human processes. But Artificial Intelligence has turned out to be an excellent marketing term for big tech companies selling their wares and…