Marketers need to prepare for a data breach. It's not a matter of "if" it's a matter of "when." Here are some guidelines.
With technology so pervasive in marketing now, fostering a close working relationship with IT is critical.
How improving Marketing Operations (MarOps) can improve department credibility.
Recently, we worked with a mid-sized enterprise client to do an inventory of their Cloud services across the organisation. They had operations in two States and one Province and gone through several changes in senior management in sales, marketing and operations. An astute CFO noticed a lot of regular monthly payments. All together, they were…