One of the most annoying business buzzwords today is "digital transformation". Essentially, it's a hijacked marketing term touted by the major consulting firms like Deloitte, KPMG, EY, BCG and others. The result? Sparking fear in the hearts of CEO's and CIO's that they must "digitally transform" their business. It's become inherently misleading and serves the…
Why it's important to understand your technology debt.
Do these 3 things before starting a digital transformation for small business.
Here are our top 5 myths about digital transformation.
Why newspapers and magazine struggle with video and what they can do.
Newspapers & magazines have an exciting opportunity. But planning is critical!
News media and publishers need to join forces to survive against the Duopoly.
Online forums remain a valuable tools for marketers. But they need to be carefully considered.
Publishers need to consider their data collection & use for risk mitigation and monetization opportunity; Infonomics.