The difference between digital transformation and adaptation

One of the most annoying business buzzwords today is "digital transformation". Essentially, it's a hijacked marketing term touted by the major consulting firms like Deloitte, KPMG, EY, BCG and others. The result? Sparking fear in the hearts of CEO's and CIO's that they must "digitally transform" their business. It's become inherently misleading and serves the…

What does “digital” mean for magazines?

There are a lot of print-only magazines still quite active and to varying degrees, profitable. Then there are those magazines who’ve managed the complex challenge to become more digital. And in our experience, a lot more magazines who live in the painful purgatory of being quasi-digital. There’s no single solution for truly becoming more digital…