We’re bespoke, highly focused digital adaptation architects.
Giles Crouch, MM – CIO/CDO & Managing Partner |
Infonomics, Data Breach Coach, behavioural economics, digital anthropology, Strategy, Marketing Communications
Giles is a polymath. His primary skill sets and experience are in digital behavioural economics, marketing communications and digital anthropology.
He has been deeply embedded in the technology world since the early 1990’s, bringing several new technologies to markets around the world. He’s been through four startups and worked as CMO and CIO at the senior management level with private and public companies. His work as a digital anthropologist and netnographist has seen him involved with over 200 digital research projects for global clients. Giles co-founded the Ice Awards for creative in advertising in Atlantic Canada in 2001. He’s been featured in Wired Magazine and is regularly interviewed by news media. He has lectured at universities around the world, including Kings University School of Journalism and been a featured speaker at national conferences across North America.
Kevin Colvey, MBA – Managing Partner |
Restructuring, Financials, Capital Raising, Business Models, Financial Engineering
Bringing over 25 years of developing complex international financial projects and SME enterprise investment programs, Kevin understands structuring complex financial agreements. An astute financial mind, Kevin helps ensure marketing ROI and metrics are aligned with corporate strategy. A consummate negotiator and ability to move the needle forward, Kevin is highly regarded for his global experience and ability to negotiate complex business agreements.
Kevin helped a major Canadian newspaper company restructure and prepare for the complex world we operate in. He’s worked across the energy sector and with breweries and manufacturers.
Elizabeth Colbraith, MA – Principal Consultant |
Content, Inbound Marketing, Content Strategy
With over thirty years in the magazine publishing world, Elizabeth understands content and how it can be leveraged. Intensely curious, ‘Beth was intensely curious about the opportunities of the internet. She’s helped print magazine publishers understand how to leverage the digital world without sacrificing their brand. She prefers the quiet of the background and working behind the scenes. Her wit and brilliant mind is aspirational.
Todd Williams, B. Comm – Principal Consultant |
Market Research, Business Models, Strategy
A curious mind, a brain for numbers and a wry sense of humour with over 20 years experience in industrial, technology and CPG markets, Todd is brilliant. He questions the data and digs deep. Todd helps advise clients on developing data driven strategies.