We’re a bespoke, highly focused news media, publisher and printer advisory agency.
Giles Crouch, MM – Managing Partner | Strategy, Marketing, Analytics, Digital First
One of Giles’ fondest memories is going to late night press checks with his father. In high school, he worked on a massive circa 1907 die stamp press, often having to hand mix the ink. Most recently he helped a major Canadian newspaper company integrate its technology platforms as CIO after an acquisition.
Giles has been deeply embedded in the technology world since the early 1990’s, bringing several new technologies to markets around the world. He’s been through four startups and worked in marketing communications at the senior management level with private and public companies. His work as a digital anthropologist and netnographist has seen him work on over 200 digital research projects for global clients. Giles co-founded the Ice Awards for creative in advertising in Atlantic Canada in 2001. He’s been featured in Wired Magazine and is regularly interviewed by news media. Giles holds a deep understanding of both the traditional (analog) print and news media world as well as the digital world, being able to artfully embrace both business models. He has lectured at universities around the world, including Kings University School of Journalism.
Kevin Colvey, MBA – Managing Partner | Restructuring, Financials, Capital Raising
Bringing over 25 years of developing complex international financial projects and SME enterprise investment programs, Kevin understands structuring complex financial agreements. An astute financial mind, Kevin helps ensure marketing ROI and metrics are aligned with corporate strategy. A consummate negotiator and ability to move the needle forward, Kevin is highly regarded for his global experience.
Kevin helped a major Canadian newspaper company restructure and prepare for the complex world we operate in.
Elizabeth Colbraith, MA – Principal Consultant | Content, Inbound Marketing, Strategy
With over thirty years in the magazine publishing world, Elizabeth understands content and how it can be leveraged. Intensely curious, ‘Beth was intensely curious about the opportunities of the internet. She’s helped print magazine publishers understand how to leverage the digital world without sacrificing their brand. She prefers the quiet of the background and working behind the scenes. Her wit and brilliant mind is aspirational.
Todd Williams, B. Comm – Principal Consultant | Market Research
A curious mind, a brain for numbers and a wry sense of humour with over 20 years experience in industrial, technology and CPG markets, Todd is brilliant. He questions the data and digs deep. Todd helps advise clients on developing data driven strategies.